“The choice to rebrand the corporate as Aylo, is available in response to the necessity for a contemporary begin and a renewed dedication to innovation, numerous and inclusive grownup content material, and belief and security,” the put up reads. “The brand new model id can be carried out throughout all firm communications, advertising supplies and digital platforms.”
The corporate is now blocking states with legal guidelines that restrict entry to its web sites, and the brand new title could also be meant to assist divorce the corporate from its problematic previous. Aylo particularly desires us to know that its new title has no that means in any respect — no less than, not but. “You received’t discover ‘Aylo’ in a dictionary,” the corporate writes in an unsigned assertion.
