In a business, the customer is key. If there is no customer, then there is no business. Therefore, it is very important that you understand how to hold on to the customers you have and at the same time gain new customers.
Being Friendly
Being friendly and helpful with customers helps to increase customer engagement. This is important because when the customer is engaged and wants to know more about the services you have to offer, the chances of making a sale increase. However, if you are unfriendly and rude or if you ignore the customer, not only do they not gain more information about the products you have to offer but it can also result in the customer leaving.
Repeat Customers
It is important for any business to have a loyal customer base. This is crucial because loyal customers are the ones who keep bringing business again and again. Even when competitor businesses come up, loyal customers will keep coming back. Therefore, is it important that you treat these customers well. For instance, loyalty cards and discounts can act as incentives that encourage the customers to come back.
New Customers
It is difficult for a business to run with limited customers. One cannot only rely on loyal customers to keep the business thriving. It is important to attract new customers. In order to do this, good advertising is important. If the product is intended for a target audience, then make sure the advertising techniques appeals to the target audience. This is important because it is the intended audience which is likely to walk in and purchase the product.
Advertising
Advertising plays a big role in attracting customers. When you are advertising a product, make sure the advertisement is not too long. If it is too long, it could bore people and it may cause them to turn it off before getting to the end. Don’t wait too long to get to the point.
Try and not get carried away with creating a story about the product you are advertising as this could result in the product being mentioned only for a very short period of time. Make sure that once people watch, hear or see an advertisement, they are able to gain an understanding into the product you are advertising.
Know the Product
Another aspect of good customer service is competence. Knowing the product, you are selling is very important. If you hire sales staff, make sure that they have the needed knowledge to answer any questions about the product being sold. While being competent is important, it is also important to not give the customers wrong information.
Therefore, if you do not know an answer, it is better if you were to admit that to the customer and instead inform the customer that you will get back to them with the correct information. Customers will appreciate this more than being told wrong information about the product. Therefore, to ensure that you do not lose any customers and to ensure you are able to answer the customer’s questions confidently, learn the product as best as you can
