Shopee is one of the leading e-commerce platforms in Taiwan and Southeast Asia. Their goal is to make online shopping an easy process by facilitating seamless fulfilment and integrated payments. Shopee also believes in the transformative power of technology and connects buyers and sellers within one community. Listed below are the most important things you should know about Shopee. Read on to find out what these features are and what makes them so unique.
Shopee is a Popular e-commerce Platform in Southeast Asia
Despite the challenges it faces, Shopee is making a name for itself in Southeast Asia. In its seven years since its launch, Shopee has expanded its offerings to include more than just consumer electronics. It has diversified to include food delivery and online fashion. And while Shopee is still young, the platform’s strategy is clearly paying off. Its growth has been spurred by its ability to undercut its rivals.
Its success in Southeast Asia lies in its ability to serve a variety of markets, each with their own set of economic challenges and consumer demographics. Shopee has a unique end-to-end workflow that puts audience engagement at the center of its strategy, and it manages to build unique relationships with its users. The platform has been named the #1 shopping app in Southeast Asia by App Annie.
The growth of mobile has been a key factor in Shopee’s success. According to Google’s Southeast Asian e-conomy report, 81% of SEA internet users are digital consumers. Moreover, 90% of the population of Southeast Asia uses their mobile devices to access the Internet. Shopee took advantage of this growing trend by optimizing its mobile user experience. It has also embraced social media and mobile marketing as a means to attract international businesses and brands.
Sea Limited is the parent company of Shopee. It has diversified operations that span from financial services to digital entertainment. The company owns the region’s highest grossing mobile game. Alibaba is part-owned by Tencent, which has a proxy war with Shopee and injected money into its regional rival Lazada. Despite the growing influence of Shopee, Alibaba still maintains a significant presence in the region.
In comparison to its rival Lazada, Shopee is much more affordable. Lazada also has a localized website and mobile apps. The two sites are similar in their cross-regional models, traffic levels, and annual sale event days. Both platforms have strong regional presence and a commitment to SMEs and regional sellers. The growth potential of both platforms is enormous.
It Offers a Variety of Games
For gamers, Shopee is an excellent place to spend their time and earn points. The online retailer has its own video channel on the site that lets buyers watch videos and learn more about products. These videos and games are not available on other platforms. Shopee’s video channel, ShopeeTV, is also one of its most popular features. The platform offers a wide variety of games, ranging from puzzles to arcade-style competitions.
In late 2019, the company rolled out its app in Brazil, shortly before the pandemic started to sweep the nation. It soon became the most popular e-commerce app in Brazil, surpassing local competitor Mercado Libre. Shopee’s gaming division, called Sea, has active operations in 130 countries. Free Fire, a battle royale game developed by Garena, has over a billion downloads on Google Play. It was also the top grossing mobile title in Southeast Asia, Latin America, and India during the second quarter of 2019.
To keep users interested and involved, Shopee regularly holds important promotional activities. The marketing games it offers are a key channel to draw traffic. Various games are popular among Shopee users, including the popular Shopee Shake, which has the highest number of players online. These games help the company cope with the large flow of players while ensuring a stable service and system availability. From May to December, Shopee will hold various live TV activities at each promotion node. It will involve local TV stations and will include a live broadcast of Shopee Interactive links.
Despite the challenges that Shopee faced, the company is growing quickly, and the acquisition of Sea has helped bolster the company’s e-commerce business. Its gaming prowess is also helping Shopee grow into a global enterprise. Despite the high-profile COVID crisis, the online retailer has managed to grow rapidly in the past year, achieving revenue growth of nearly 130% and orders up to 160%.
Among its many features, Shopee also offers daily login bonuses and winnable coupons to reward customers. Moreover, the e-commerce website also hosts a social media influencer program to boost brand awareness. However, it is still difficult to imagine Shopee’s success without a local staff. For that reason, Shopee is launching new games in different countries to make its customers aware of the company’s brand name.
It Charges Sellers a Small Percentage of Sales
One of the most popular online marketplaces in Southeast Asia, Shopee is a mobile-only site that allows users to list products for sale. The selling system allows sellers to upload images directly from their phone’s gallery, up to nine per listing. Once published, sellers can make money by charging a small percentage of sales to shopee. The site has established partnerships with logistics companies that make shipping easy and affordable.
Sellers are required to pay a commission fee on all sales, but the rates are not disclosed. Shopee collects a commission fee from each purchase. Local Marketplace sellers pay Shopee a small percentage of the total sale price, and sellers make money through this fee. In addition to commission fees, Shopee also charges sellers a fee to cover order commissions from participating restaurants. Sellers are also responsible for the delivery fee for consumers.
Compared to other marketplaces, Shopee charges sellers a small commission fee for each sale. Its commission fees are typically between 0% and 2%. Sellers do not pay these fees if they sell fewer than 100 orders a month. Sellers will still have to pay the 2.12% Transaction Fee. Despite these fees, Shopee charges sellers only a small percentage of sales.
Whether you sell handmade goods or pre-made products, Shopee will pay you a small percentage of the total sale price. You can leverage these resources to market your products. And shoppee Singapore allows sellers to chat with customers directly and keep their business running smoothly. If you are thinking about launching your own Shopee store, it would be a good idea to download the Shopee app.
Besides the transaction fee, Shopee also charges sellers a service fee and commission fees when the products are sold. Depending on the category of products, the number of sales, and where the sale takes place, these fees can add up to more than 2% of the final sale price. These fees are necessary to accurately calculate and predict Shopee’s revenue. However, sellers can avoid paying these fees by avoiding certain Shopee programmes and limiting the number of products they sell.
It has a High Rate of Counterfeiting
Shopee, one of the largest e-commerce markets in Southeast Asia, is under fire from the EU Commission over its high rate of counterfeiting. This problem affects many types of goods, including watches, jewelry, leather goods, clothing, food, sports equipment, pharmaceuticals, and fashion accessories. It has even led the European Commission to issue a warning to other Southeast Asian e-commerce platforms, including Bukalapak and Tokopedia.
The best way to protect your brand from counterfeit products is to use a reputable seller. Check to see if the seller has a good reputation, a history of positive shopper reviews, and quality products. Look for an orange “Preferred Seller” label if the seller is a trusted source. Lazada has invested in safeguarding its marketplace by instituting a system of controls and policies.
However, Shopee has no way to prevent users from selling goods with counterfeit labels. This may be a violation of the Competition Act 2010 since Shopee is not privy to the contract between third-party sellers and plaintiffs. Furthermore, Shopee cannot pre-screen sellers. This means that a seller cannot perform an autoblock function. The only way to protect consumers is to rely on trusted sellers and buy branded products.
Besides this, Shopee has its own Mall that sells only 100% genuine items from leading brands. In addition, Shopee also has its own Help Center, which is available round-the-clock to address issues pertaining to the authenticity of goods. You can contact them through chat, email, or phone. If you encounter a problem with counterfeit products, you can also contact the company’s flagship stores.
In order to report a problem on Shopee, rights holders should fill out an IPR Form. In the Counterfeit / Trademark field, specify the type of counterfeit products. Similarly, for other forms of IP infringement, an informant can attach local trademark registration certificates and pictorial guidance. They may also attach a pricelist of genuine products. If the complainant can prove that the products they have are fake, they will be able to file a complaint.